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Scott Mills is President of William Mills Agency – famous as the leading financial services and financial technology PR firm in the U.S.  Scott is also the editor of Bankers as Buyers, an annual guide to technologies and spending trends in the financial services industry.  He’s also the catalyst behind the blog www.FinTechMarketing.com  William Mills is a family-owned firm.  Scott talks with us about serving the financial services marketplace, about managing a professional firm which is also a family firm and about leading creative professionals to deliver consistently great work without burning-out.   He’s also been pioneering a new scorecard approach to measuring the value a PR firm provides to its clients.  Find out more about Scott and his firm at www.williammills.com